I’m Margot Bloomstein, and I’m a creative strategist. I help clients clarify their communication goals and brands to improve online communication through design and content. That means I work well with clients and users, taxonomy and typography, and words, words, words.
A rhetorical arena is a virtual space shared by rhetor and audience for communication. I help my clients communicate their brands in a space—like a website—shared with the target audience. This site explores communication by design, not just by chance. Chance is too risky when your brand is at stake. After all, whether in the Battle Dome, Roman Colosseum, or a modern interactive forum, it’s in the “arena” where things start to get exciting!